Go Inside the Air Jordan 33 Reveal Event in Los Angeles

Last week in Los Angeles, Jordan Brand officially unveiled its latest flagship sneaker, the Air Jordan 33. The laceless performance basketball kicks were welcomed at a special event with help from brand athletes Jabari Parker of the Chicago Bulls and Mike Conley Jr. of the Memphis Grizzlies.

Alongside the annual reveal, JB also showcased a brand new silhouette in the Jordan Proto-React, scheduled to release next summer for $150 USD, as well as the recently-announced Jordan Apex-Utility. The aforementioned footwear models were complemented by a new range of apparel and wear-testing challenges.

Take a look at our exclusive shots and let us know what new Jordan Brand innovations you’re looking forward to the most.

In related Jumpman news, take a look at this factory variant Air Jordan 1 “Reverse Shattered Backboard,” currently selling for $147K USD.

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